Flower

Look Up, Look Down, Look Around, Do Something to Combat Climate Change

This project was for the IDEO U course Storytelling for Influence.

  • Theme – I Have a Dream – I want to tell a story about the beauty of this world, so that I can inspire others to care about climate change and do small things to save the environment.
  • Who? Audience?
    • Female city dwellers aged 20-100 years old.
  • What do they care about? 
    • They care about beauty, the future of their family, kids, safety, and security.
  • Achieve/Action:
    • Individually or group, implement things that can decrease the effects of climate change.
  • Pain Points:
    • They want to ensure that their kids, grandkids, family, and friends are safe and secure.
  • Big Idea:
    • We can individually contribute to eliminating the consequences to our family and friends of climate change and enjoying the beauty around us can help motivate us to action.


Posted

in

by

Tags:

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

error: Content is protected !!